Campaign orchestration
Plan one-time broadcasts and recurring reminders with scheduling, draft reviews, contact segments, and reusable templates.
Features
A practical SMS workspace for campaigns and customer operations.
XYRA gives marketing, operations, support, and product teams a common place to plan sends, review contact lists, and follow message activity.
Core platform
Professional SMS workflows from draft to reply.
XYRA is organized around the work that happens before, during, and after a message is sent.
Two-way reply workspace
Keep inbound replies visible with conversation context, team notes, status filters, and clear ownership handoffs.
Consent and suppression controls
Centralize opt-outs, import checks, preference fields, and list hygiene steps before a campaign is sent.
Operational alerts
Connect product, account, and service notifications through API keys, webhooks, and environment-specific routing.
Delivery status reporting
Review status events and campaign activity exports while keeping carrier-dependent outcomes clearly framed.
Workspace governance
Separate billing, campaign creation, approvals, and support access with practical roles for growing teams.
Product surface
A complete workspace, not a loose collection of SMS utilities.
The interface separates audiences, message design, replies, and developer operations so each team has a clear place to work.
Audience console
Segment imports, consent fields, suppressed contacts, and reusable audience filters.
Message lab
Template drafts, merge fields, review comments, and scheduled campaign handoff.
Reply desk
Shared inbox queues, customer context, internal notes, and team assignment.
Developer surface
API keys, webhook destinations, event logs, and integration documentation links.
Use cases
Designed for practical customer messaging.
Appointment remindersAccount noticesOrder updatesService follow-upsLocal promotionsProduct announcementsInternal operationsSupport callbacks
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